Top Mistakes Sellers Make (And How to Avoid Them)

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I have worked with dozens of homeowners over the years, some seasoned, some beginners, and despite how well-prepared they were at first, many of them were caught off guard by how complicated and emotional the selling process was. As a real estate agent, part of my job is to assist my clients in avoiding expensive errors that can stall a sale, lower their ending price, or turn what otherwise is an easy transaction into one that's stressful.

Overpricing the Property

Pretty much every person I meet makes this error - and it has serious consequences.

I totally understand it. You've invested time, energy, and money into your home. It means something to you. But unfortunately, buyers don't see it the same way. They're looking at comparable sales, market trends, and value for money. If your home is priced above what the market expects, it will sit online with little interest while other, better-priced properties get snapped up.

Soon enough, that high-priced listing goes stale, and you're stuck having to reduce the price anyway - presumably for less than it might have sold for had it been priced correctly initially.

My advice? Trust the numbers. When I appraise a house, I offer you up-to-date comparable sales, buyer feedback on active listings, and an open pricing strategy. Always the goal is to attract the right buyers early, generate firm interest, and position you for a strong result.

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Cutting corners on Presentation

First impressions matter - a lot. You'd be amazed how many buyers decide how they feel about a property within the first 60 seconds.

I've walked into homes where the owner thought, "It's just cosmetic, the buyer can overlook it." But buyers rarely do. Whether it's clutter, chipped paint, pet smells, or an overgrown garden - it all leaves an impression. And when buyers see flaws, they start subtracting dollars in their heads.

Before the first photos are even taken or the open houses begin, I always sit down with my clients to fine-tune the presentation. That might mean breaking out the clutter, making a few quick adjustments, bringing in professional cleaners, or even hiring someone to style the property. And yes, the garden is not overlooked - mow the lawn, clean up the front, and add some new plants in there. It's what makes the world of difference.

Selecting the Incorrect Agent (Or Trying to Sell by Yourself)

Real estate is a people's business. Your agent selection is not merely about listing the house - it's about having someone who is market-savvy, who has a large network of buyers, who can negotiate ferociously on your behalf, and who can help reduce your stress from day one to settlement.

I've seen sellers choose the agent who gave them the highest price estimate - even when it didn't match the data. Or go with a discount agent offering low fees but no service. In both cases, they ended up disappointed with the result.

And how about selling privately? Unless you have marketing skills, negotiation skills, and contract handling experience, it is intimidating. You'll save on commission, but you will definitely sacrifice so much more in your end selling price.

If you are interviewing brokers, ask them. Ask them how they would sell your house, what sales they've done within the last month in your area, and how they would sell your house. I'm always truthful with my sellers - and I think the good brokers are too.

Allowing Emotions to Get in the Way

It's only human nature to be attached to your home. Maybe you raised your kids there or had weekend tear-out parties. But when your home is listed for sale, it becomes a product - and that's what consumers see.

One of the toughest parts of my job is helping clients stay centered during negotiation. When deals are lowballing, or when buyers say something that hurts, it's easy to take it personally.

But emotional reactions can lead to rejecting fine offers or delaying decisions that otherwise would lead to a superb outcome. My role as your agent is to walk you through this objectively and strategically to attain the best price without emotion hijacking the process.

Delaying Legal Documents or Disclosures

It's a behind-the-scenes issue that generally catches sellers by surprise - especially first-time sellers.

In Victoria, for example, sellers are legally required to prepare a Section 32 Vendor Statement before contracts can be signed. I've had clients who were keen to accept an offer, only to be delayed because they hadn't engaged their conveyancer early enough. And trust me - delays can make buyers nervous.

My advice: When we come to sell your property, engage a conveyancer or solicitor. Get your documents in order before the first open home. That way, you're ready to act quickly when a buyer is genuine - and you appear ready and professional.

Final Word: Selling with Confidence

Finally, selling a house is not as easy as listing it and waiting for the buyers to roll in. It is a strategy, timing, trust, and cooperation matter. By avoiding the common traps I've outlined earlier - overpricing, poor presentation, subpar agent selection, emotional decision-making, and legal delay - you are set up for a less stressful, more profitable process.

If you're considering selling or simply want to know what your home could sell for in today's marketplace, just give me a call. I'd love to talk with you, provide you with an up-to-date market overview at no obligation, and assist you with making your next step with confidence.


Reviews from MY CLIENTS

Fantastic to deal with
Great communication, honest and friendly. Sam was fantastic to deal with, he is very personable and really enjoyed dealing with him when purchasing our new home.
Buyer - Bentleigh, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Very good agent
Very good agent, I would recommend to anyone

Seller - Bentleigh East Review star 1Review star 2Review star 3Review star 4Review star 5
Professionalism and integrity
Sam has sold several properties for my family over the years. The reason we keep going to Sam is simple-his total professionalism and integrity. Behind the scenes, he works tirelessly to create opportunities, and keeps you fully informed. I will certainly consult him again for future sales
Seller - McKinnon, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Sam, you did it again!!!
This is our second property sold by Sam in the past 6 months. Sam can help us selling our property regardless where the market goes. His professional skills and knowledge helped us setting up the right goal from the start. His great communication and negotiation skills achieved the that we want.
Seller - Hughesdale, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Ultimate professional
Always a pleasure to work with Sam. He is an ultimate professional.
Seller - Caulfield South Review star 1Review star 2Review star 3Review star 4Review star 5
New suburb smashing result!
Sam recently sold our new home in Highett for a suburb smashing result, He worked tirelessly to bring buyers to the table, and looked after our interests, 100% would use Sam again if opportunity comes up.
Seller - Highett, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Trustworthy and honest
Sam’s knowledge and expertise were second to none. Best if all I found him trustworthy and honest throughout the whole process.
Seller - Highett, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Remarkable
The team exhibited remarkable confidence and responsiveness throughout the campaign. Their professionalism and interpersonal skills were evident in their exceptional communication with all stakeholders.
Seller - Bentleigh East Review star 1Review star 2Review star 3Review star 4Review star 5
Cannot speak highly enough of Sam
His approach throughout the whole process was fantastic and he well and truly delivered, even with a global pandemic unfolding. Cannot speak highly enough of Sam.
Seller - Carrum Downs Review star 1Review star 2Review star 3Review star 4Review star 5
Great to deal with
We bought our house from Sam and he was great to deal with when buying. He was really responsive, practical and helped us with making our decision.
Buyer - Bentleigh East Review star 1Review star 2Review star 3Review star 4Review star 5
Best experience I've had with an agent!
Sam, from the get go was very helpful, approachable and knowledgeable. Overall the best experience I've had with an agent!
Buyer - Aspendale, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Couldn't be happier!
Sam and Felicity were absolutely fantastic to work with. They were super proactive, kept us in the loop every step of the way, and really knew their stuff when it came to the local area. Thanks to them, we got a result we honestly didn’t expect and they did it all in no time.
Seller - Bentleigh East Review star 1Review star 2Review star 3Review star 4Review star 5
Negotiation process was smooth
Sam was super attentive and ensured that the negotiation process was as smooth and as pain free as possible. Deal was signed within 2 days of an inspection. A pleasure to deal with.
Buyer - Bentleigh East Review star 1Review star 2Review star 3Review star 4Review star 5
I would highly recommend him
Sam was transparent, honest and kept us well informed and up to date throughout the entire sales campaign. As my first property sale, I was nervous about the process initially. However after my first meeting with Sam, I felt at ease and knew exactly what to expect throughout the process.
Seller - Bentleigh, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Thank you!!
From the very first meeting, Sam was warm, professional, and made us feel completely at ease. What really stood out was his clear and consistent communication—he kept us informed every step of the way and was always happy to answer our (many!) questions. We are so happy with the result!!!
Seller - Cheltenham, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Helpful
Helpful, flexible, knowledgeable!
Buyer - Cheltenham Review star 1Review star 2Review star 3Review star 4Review star 5
We are so happy Sam was our agent
Sams attention to detail, manners and high level ethics is what puts him at the top.
Seller - Parkdale, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Great Agent
We highly recommend Sam. We can’t fault his knowledge, professionalism, communication and care. From organising viewings of the home outside of normal hours, to working late into the night to get our offer through and calling us with the great news, to meeting us on a Sunday to for taking a photo.
Buyer - Caulfield, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
The best agent!
The best agent! Did a fantastic job with selling my apartment in Elwood. He is very professional and knowledgeable and I would highly recommend him and his team to anyone!
Seller - Elwood, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
We cannot thank him enough
Sam was fantastic throughout the process of selling our home. He was professional, extremely prepared and knowledgeable. We could not fault him in any way. Sam is a great communicator and he is honest about expectations and our current interest in our property.
Seller - Frankston, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Thanks
Helpful and friendly
Buyer - Parkdale, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
A true professional
A true professional and absolute gentleman, we would and have recommended Sam to sell properties for anyone.
Seller - Moorabbin, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Very friendly
Sam is very knowledgeable of the market in the area. Very friendly & easy to deal with
Seller - Bentleigh East Review star 1Review star 2Review star 3Review star 4Review star 5
Great work, thank you!
Approachable, knowledgeable and a people-first agent. Great work, thank you!
Seller - Caulfield North Review star 1Review star 2Review star 3Review star 4Review star 5
Pleasure to deal with
Some highlights:
-Excellent and timely communication
-Well thought out strategy for selling the property
-Transparency in dealings
-Great negotiator

Sam is the ultimate professional and a pleasure to deal with.
Seller - Bentleigh, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Thank you!
Sam was recommended to us through our Property Advisor. He is a great communicator, always maintained a professional approach, extremely knowledgeable and instilled confidence that he would be proactive in getting the best outcome for our property and out family. Thank you!
Seller - Chadstone, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Professional, engaging, reassuring
Sam was very professional, engaging, reassuring and was very clear with the communications throughout the process of selling our mother’s house.

We would have no hesitation in recommending Sam and his team to any other potential sellers.
Seller - Highett, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
High standards
A Professional Experience of High Standards .
Seller - Murrumbeena, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Great professional!
Sam is honest and ethical person who works in very transparent way. He worked hard in the background to get the best outcome for us. Overall he had set the expectation high for himself & his team and was able to deliver more than what we anticipated.
Seller - Bentleigh, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Highly recommend him!
As a first home buyer would highly recommend him! Sam was an excellent communicator who kept me in the loop throughout the whole buying process, was clear and up front about vendor expectations and was very helpful with navigating a private sale.
Buyer - St Kilda East Review star 1Review star 2Review star 3Review star 4Review star 5
Absolutely fierce/fearless
Sam is an all rounder legend! He clearly has his finger on the pulse of the market and is always comfortable pivoting and backing any decisions with data and good reasoning. He has highest degree of professionalism! Absolutely fierce and with a warmth you expect from your best friends!
Seller - Brighton East Review star 1Review star 2Review star 3Review star 4Review star 5
Outstanding service!!
Highly recommended to anyone looking to sell. Sam's ability to get infront of the shifting market and ensure the property was represented in the best format is a credit to his years of experience.
Seller - Hampton, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Nothing stops a good agent from selling
We enquired with Sam in June to sell our property. Sam understood our concerns and provided us with accurate market information. Following the enquiry, Sam kept sensible contact with us. In regards to our enquires, Sam handled them well in a professional and pleasant way.
Christine Review star 1Review star 2Review star 3Review star 4Review star 5
Thank you!
Sam kept us up-to-date on the progress, he listened to our wishes very well and was always respectful. Communication was clear and succinct; and he never put any pressure on us in terms of our expectations. We noticed that he was also very respectful of the purchasers’ wishes, thank you!
Seller - Highett, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
A true professional!
A true professional that has a genuine heart for the art of real estate. Cannot recommend this guy enough! See you on the next property Sam!
Seller - Hampton, VIC Review star 1Review star 2Review star 3Review star 4Review star 5
Great price!
Sam gave great advice on the market, and got us a great price!
Seller - Bentleigh, VIC Review star 1Review star 2Review star 3Review star 4Review star 5

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